Factors influencing consumers’ decision to use QR code payment at supermarkets and convenience stores

This study aims to identify the factors influencing consumers’ decisions to use QR code payment methods at supermarkets and convenience stores, using a mixed-method approach combining qualitative and quantitative methods. The findings indicate that two factors affect Attitude toward QR code payment (AT): Perceived Ease of Use (EU) and Perceived Usefulness (UF), with impact coefficients of 0.318 and 0.592, respectively. Additionally, Attitude toward QR code payment (AT) and Subjective Norms (SS) directly influence the Decision to use QR code payment (BQR), with AT having the strongest effect (0.662), followed by SS (0.319). Although Perceived Behavioral Control (PBC) was included in the research model, it did not show a statistically significant relationship with the decision to use QR code payment. Based on these results, the research team proposes several recommendations to promote QR code payment behavior in the context of the growing digital economy.