Author: DOROTEA MARETIĆ, TIBOR SKALA, MARKO MARIČEVIĆ
Company/Institution: Grafički fakultet
Country: CROATIA
e-mail: Marko.maricevic@grf.unizg.hr
web: www.grf.unizg.hr
This innovation focuses on the development of AI-generated avatars that act as AI influencers, with the aim of informing students about current events and student life. Using advanced tools such as Synthlife, Fooocus and Leonardo.Ai, the creation of AI influencers is enabled through generative artificial intelligence and natural language processing (NLP) algorithms. The innovation also includes the development of a chatbot linked to an Instagram profile, which helps students find information about courses and the university. This technology modernizes the approach to student information and explores the potential of AI influencers in shaping digital culture, laying the foundation for future application in various marketing strategies.