Authors: Cao Minh Hiền, Võ Hương Trà, Chu Thanh Tú, Hoàng Mai Tuệ Minh, Nguyễn Ngọc Hân
Company/Institution: Hanoi University of Science and Technology (HUST)
Country: Vietnam
e-mail: khuong@aseantech.org
This project offers a comprehensive analysis of Vietnam’s tea market, focusing on export growth while addressing challenges such as competition, quality inconsistency, and evolving consumer preferences. It presents strategies to improve product quality, establish strong branding, and enhance international market presence, fostering sustainable growth for Vietnam’s tea industry globally.